It’s Not Easy Being Green….

Maybe, just maybe Kermit the Frog’s signature song lament is not far from the truth when it comes to being a Best & Brightest Sustainable Company.  In a day and age of corporate unaccountability those of us in the area of green technology who stand firm and are fully committed to the missional call to protect the environment locally and globally find it increasingly difficult to stand against the sometimes overwhelming tide of those who place greed over green.  In the short time I have been employed as a regional manager and field consultant for Selestial Soap Natural Products of Traverse City, MI  I have seen an increasing trend away from being green for some of the most ignorant reasons.  Be it a cost factor, or the “We Have Always Done It This Way” syndrome it seems both corporate and private sectors have seen being green as too high a price to pay.  I firmly believe that anything that amounts to anything in life comes with a cost, but the questions that confront us are these: Are we willing to sacrifice the short term loss for the long term gain?  Are we willing to place the future of the planet above and beyond any and all financial compensation?  Are we willing to take the risk needed to make environmentally sound decisions that will positively affect our children and future generations?  Yes, “Being Green” may surely set you apart from the normal but in the end do we want the weight of making life changing changes just a matter of WIFM (What’s In It For Me).  It is more than past the time that we in this seemingly few and far between group continue without compromise and courage to be a voice to those that have no voice or the clout that we can bring to the green sustainable technology landscape. Here’s to Being Green, easy or not.